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Apr 27 2016
0
mobile-friendly real estate

Going Mobile: How to Find the Right Solutions and Make Implementation Easy

By Kathryn Royster | Blog | No Comments
You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93% of Realtors use their smartphones to...
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Apr 20 2016
0
Brokerjpg

Secret Weapons to Help You Build Your Brand

By Kathryn Royster | Blog | No Comments
What do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising....
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Apr 13 2016
0
JRG_2126

My First Sale: A Seller’s Perspective

By Kathryn Royster | Blog | No Comments
A couple of weeks ago, I had the privilege of participating in Inman's "My First Sale" series. I wrote from the seller's perspective, with an...
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Apr 05 2016
0
pro_photos

By the Numbers: How to Maximize Your Visual Marketing ROI

By Kathryn Royster | Blog | No Comments
This post is Part 2 of a two-part series on what the numbers say about the effectiveness of visual marketing. In Part 1, I covered...
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Mar 30 2016
0
landing_page_video

By the Numbers: Why You Can’t Afford to Skip Quality Visual Marketing

By Kathryn Royster | Blog | No Comments
Real estate agents are playing second fiddle to the Internet. According to the Google/NAR study The Digital House Hunt, 92% of home buyers use the Internet...
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Mar 23 2016
0
Christine Duvall house

5 Types of Marketing Content to Share This Spring

By Kathryn Royster | Blog | No Comments
Spring is here - and that means peak season for buying and selling homes! If you've used the winter months to establish yourself as a...
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Mar 16 2016
0
drones photo 6

4 Ways to Add Flair to Listing Videos

By Kathryn Royster | Blog | No Comments
Let's be honest: listing videos are a great real estate marketing tool, but sometimes you need more than a basic walk-through. Maybe you're selling in...
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Mar 02 2016
0
video and 3D

3 Reasons to Market Your Listings With Both Video and 3D

By Kathryn Royster | Blog | No Comments
Several weeks ago, I posted this comparison of video and 3D. My goal was to offer some advice to agents who feel they have to choose...
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Feb 24 2016
0
agent on camera

How to Feel Confident and Look Your Best on Camera

By Kathryn Royster | Blog | No Comments
Planning to be on camera for your next real estate video? Being in the spotlight can be nerve-wracking, whether you're doing an agent bio, hosting a...
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Feb 18 2016
0
real estate value proposition

How to Articulate Your Value Proposition and Avoid Being Replaced By Technology

By Kathryn Royster | Blog | No Comments
“If you think you’re in the business of revealing carefully concealed data to people, you are sorely mistaken.” -Seth Godin, in his keynote address at...
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