Blog - HouseLens

Feb 10 2016

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My 5 Favorite Inman Connect New York Quotes and Why They Matter

About two weeks ago, I went to New York with the HouseLens executive team to attend Inman Connect. This was my third Inman conference, and it...

Feb 03 2016

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Three Ways to Market Your Listings to the Most Active Buyers

By Kathryn Royster | Blog | No Comments

Know your audience: it’s the cardinal rule of marketing. That holds true whether you’re marketing cars, or clothes – or listings. These days, a lot...

Jan 27 2016

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How to Share Your Listing Videos for Maximum Results

By Kathryn Royster | Blog | No Comments

So, you took the plunge and decided to market your real estate business with video. But what do you do with your videos once your...

Jan 20 2016

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Video vs. 3D: Which One Should You Use to Market Your Listings?

By Kathryn Royster | Blog | No Comments

Ever since we first started offering 3D models, back in the fall of 2014, we've been getting questions about how it compares to video. Most customers...

Jan 13 2016

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How to Maximize Your Broker Video Shoot

By Kathryn Royster | Blog | No Comments

If you're a real estate broker, recruiting top-producing agents is probably high on your priority list. Traditional recruiting methods, such as ads and referrals, can...

Jan 06 2016

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Hiring a Video Pro? Ask These 6 Questions First

By Kathryn Royster | Blog | No Comments

Last week, I shared three easy steps to get started with video marketing. One of those steps was to choose your video pro. I suggested...

Dec 30 2015

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3 Easy Steps to Get Started With Real Estate Video

By Kathryn Royster | Blog | No Comments

If you've been paying attention to industry news, you've probably noticed the buzz about real estate video. And if you've noticed the buzz about real...

Dec 23 2015

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10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns, Part 2

By Kathryn Royster | Blog | No Comments

This is the second part of our two-part series on the 10 Commandments of smart email marketing. Commandments 1-5 included tips for choosing a good...

Dec 16 2015

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10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns, Part 1

By Kathryn Royster | Blog | No Comments

Email marketing is one of the most popular marketing tools for real estate agents, and it's no wonder agents love it. After all, email marketing...

Dec 09 2015

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Housing-Related Charities for Holiday and Year-End Giving

By Kathryn Royster | Blog | No Comments

The HouseLens team has noticed something wonderful about real estate agents: they love to give back. We've also noticed that they're passionate about the American...

My 5 Favorite Inman Connect New York Quotes and Why They Matter

Three Ways to Market Your Listings to the Most Active Buyers

Video vs. 3D: Which One Should You Use to Market Your Listings?

How to Maximize Your Broker Video Shoot

Hiring a Video Pro? Ask These 6 Questions First

3 Easy Steps to Get Started With Real Estate Video

10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns, Part 2

10 Commandments of Email Marketing: Smart Ways to Build Effective Campaigns, Part 1

Housing-Related Charities for Holiday and Year-End Giving

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