4 Ways to Engage Buyers and Sellers With Video

Video is an obvious choice for marketing your listings, but did you know it’s also an effective tool for engaging with buyers and sellers?

If you’d like to boost your visibility and draw more clients, try some of these suggestions for expanding your video repertoire.

Community Videos

Did you know that 86% of home buyers use video to learn more about a specific community?* Make yourself the authority on your market by posting community and neighborhood videos to your website, YouTube channel, or Facebook page.

Focus on topics that appeal to your target demographic. If you work primarily with young families, for instance, interview the local school superintendent or highlight your city’s kid-friendly amenities.

Agent Bios

For the last several years, video searches for real estate agents have climbed steadily.* Grab a share of this growing market by posting a video bio online. It only takes a couple of minutes to introduce yourself, share your qualifications, and highlight any special services you offer.

One recommendation: hire a pro to shoot the video (don’t worry, bios are usually very affordable). That way, you don’t have to be both in front of and behind the camera at the same time.

Educational Videos

Here’s another chance to establish yourself as a trusted expert. Educational videos make a great addition to your website, social media pages, or email campaigns. You can either post your own videos or share others’ videos (with permission, of course).

As with community profiles, remember your audience. If you work mostly with first-time home buyers, for instance, popular topics might include tips on qualifying for a mortgage, an explanation of the closing process, or basic home-maintenance info.

Testimonials

We all know that testimonials are marketing gold. Take your testimonials to the next level by getting them on video instead of paper. Video testimonials are both more personal and more dramatic – it makes a difference to put a face behind the experience!

When you think about using video in your real estate business, think beyond your listings. Become a video-centric agent, and you’ll find yourself engaging much more effectively with today’s buyers and sellers.

*Source: NAR/Google, The Digital House Hunt, 2013.