Blog - HouseLens

Aug 24 2016

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5 Real Estate Industry Insights Gleaned From ICSF 2016

In August, some of the HouseLens team attended Inman Connect San Francisco. This was our fifth Inman Connect and, as usual, we came away much...

Aug 03 2016

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Inman Recap: How to Use Video to Get Listings and Enthrall Buyers

By Kathryn Royster | Blog | No Comments

It's Inman Connect week! Several of the HouseLens team are hanging out in San Francisco, where we're enjoying the company of some of the best...

Jul 21 2016

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4 Ways to Engage Buyers and Sellers With Video

By Kathryn Royster | Blog | No Comments

Video is an obvious choice for marketing your listings, but did you know it's also an effective tool for engaging with buyers and sellers? If...

Jul 13 2016

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How to Use Video or 3D to Market a Vacation Home

By Kathryn Royster | Blog | No Comments

Summer is in full swing, and that means peak vacation season--which means it's also peak season for vacation-home rentals and sales. Video and 3D are great...

Jul 06 2016

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Why Real Estate Needs Visual Marketing (Gifographic)

By Kathryn Royster | Blog | No Comments

There is so much data supporting the effectiveness of visual marketing (especially video) that HouseLens could practically write a book on the subject. And maybe...

Jun 01 2016

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How to Combine Lead-Generation Video With Facebook Ads

By Kathryn Royster | Blog | No Comments

If you've been following our series on Facebook video, you've learned that it's an effective (and easy-to-use) tool for growing your real estate business. Now...

May 25 2016

1

4 Steps to Growing Your Real Estate Business With Facebook Video

By Kathryn Royster | Blog | No Comments

Last week, I posted three reasons Facebook video is good for your real estate business. Put another way, I shared the "why" of Facebook video for...

May 18 2016

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3 Reasons Facebook Video Builds Your Real Estate Business

By Kathryn Royster | Blog | No Comments

If you're a real estate agents, odds are good that you're using Facebook to promote your business. And if you're not using it, you should...

May 11 2016

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12 Ways NOT to Do Listing Photos

By Kathryn Royster | Blog | No Comments

When it comes to marketing a property, quality listing photos are what we like to call table stakes. You just can’t get in the game...

May 04 2016

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Ready for the Closeup: How to Prep Your Listing for a Professional Shoot

By Kathryn Royster | Blog | No Comments

Making a home market-ready isn't the same thing as making it camera-ready. Due diligence and basic staging are still important, of course. Make sure all...

5 Real Estate Industry Insights Gleaned From ICSF 2016

Inman Recap: How to Use Video to Get Listings and Enthrall Buyers

4 Ways to Engage Buyers and Sellers With Video

How to Use Video or 3D to Market a Vacation Home

Why Real Estate Needs Visual Marketing (Gifographic)

12 Ways NOT to Do Listing Photos

Ready for the Closeup: How to Prep Your Listing for a Professional Shoot

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