business Archives - HouseLens

Aug 24 2016

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5 Real Estate Industry Insights Gleaned From ICSF 2016

In August, some of the HouseLens team attended Inman Connect San Francisco. This was our fifth Inman Connect and, as usual, we came away much...

Jul 21 2016

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4 Ways to Engage Buyers and Sellers With Video

By Kathryn Royster | Blog | No Comments

Video is an obvious choice for marketing your listings, but did you know it's also an effective tool for engaging with buyers and sellers? If...

May 25 2016

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4 Steps to Growing Your Real Estate Business With Facebook Video

By Kathryn Royster | Blog | No Comments

Last week, I posted three reasons Facebook video is good for your real estate business. Put another way, I shared the "why" of Facebook video for...

Apr 27 2016

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Going Mobile: How to Find the Right Solutions and Make Implementation Easy

By Kathryn Royster | Blog | No Comments

You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93% of Realtors use their smartphones to...

Apr 20 2016

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Secret Weapons to Help You Build Your Brand

By Kathryn Royster | Blog | No Comments

What do you think of when you hear the word “brand?” Ford? Amazon? Coca-Cola? These are massive brands — juggernauts in the world of advertising....

Apr 05 2016

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By the Numbers: How to Maximize Your Visual Marketing ROI

By Kathryn Royster | Blog | No Comments

This post is Part 2 of a two-part series on what the numbers say about the effectiveness of visual marketing. In Part 1, I covered...

Mar 30 2016

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By the Numbers: Why You Can’t Afford to Skip Quality Visual Marketing

By Kathryn Royster | Blog | No Comments

Real estate agents are playing second fiddle to the Internet. According to the Google/NAR study The Digital House Hunt, 92% of home buyers use the Internet...

Feb 18 2016

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How to Articulate Your Value Proposition and Avoid Being Replaced By Technology

By Kathryn Royster | Blog | No Comments

“If you think you’re in the business of revealing carefully concealed data to people, you are sorely mistaken.” -Seth Godin, in his keynote address at...

Feb 10 2016

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My 5 Favorite Inman Connect New York Quotes and Why They Matter

By Kathryn Royster | Blog | No Comments

About two weeks ago, I went to New York with the HouseLens executive team to attend Inman Connect. This was my third Inman conference, and it...

Jan 13 2016

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How to Maximize Your Broker Video Shoot

By Kathryn Royster | Blog | No Comments

If you're a real estate broker, recruiting top-producing agents is probably high on your priority list. Traditional recruiting methods, such as ads and referrals, can...

5 Real Estate Industry Insights Gleaned From ICSF 2016

4 Ways to Engage Buyers and Sellers With Video

Going Mobile: How to Find the Right Solutions and Make Implementation Easy

Secret Weapons to Help You Build Your Brand

By the Numbers: How to Maximize Your Visual Marketing ROI

By the Numbers: Why You Can’t Afford to Skip Quality Visual Marketing

How to Articulate Your Value Proposition and Avoid Being Replaced By Technology

My 5 Favorite Inman Connect New York Quotes and Why They Matter

How to Maximize Your Broker Video Shoot

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