How to Share Your Listing Videos for Maximum Results

So, you took the plunge and decided to market your real estate business with video. But what do you do with your videos once your pro delivers them?

Sharing listing videos on your MLS is an obvious choice–just make sure your pro delivers the videos in a form that complies with any MLS (un)branding requirements.

But for maximum results, you need to think beyond the MLS. To get the highest return on your marketing investment, try posting in the following locations, too.

Post on Your Website

Many agents set aside a page of their website to highlight their current listings. A page like this is the perfect place to post listing videos along with photos and property descriptions. Your website is also an ideal place to post a video bio, a recruiting video (for brokerages), or educational videos for clients.

Post on YouTube

According to NAR/Google’s study of digital house-hunting, YouTube is the top video research destination for home buyers. So why not set up your own YouTube channel and upload your videos there?

You can set up playlists to organize videos by criteria such as neighborhood, home size, or price range. Or create separate playlists for other kinds of videos, such as video bios and neighborhood profiles. Bonus: YouTube is completely free, and you may even be able to monetize your channel to generate revenue!

Post on Facebook and Twitter

Once you have a YouTube channel, sharing video on Facebook and Twitter is a snap: just paste the YouTube link into your status update or tweet. If you don’t have a YouTube channel, you can still upload video directly to your Facebook page. Just make sure you’re using your Facebook and Twitter accounts for more than listing videos – buyers, sellers, and homeowners typically want to see a range of content from these sources.

Post on Your Blog

If you have a blog, it’s a great place to post the occasional  video. If you post to your blog daily, a good rule of thumb is to post a video about once a week. If you maintain a weekly blog, post a video about once a month. This is a good way to highlight properties that deserve some extra fanfare, or share educational videos that help establish you as a trusted real estate expert.

Post on Other Social Media

There are many other social media sites that accommodate video. Some require you to link from a site like YouTube, while others allow you to upload video directly. These sites include Pinterest, Instagram, Tumblr, and more. Look for ways to organize your videos so buyers can easily find what they want (e.g., on Pinterest, you can create “boards” for individual neighborhoods). And always remember: potential clients will respond best to a variety of content!